Normandy Pavilion

Design and realization of the imposing Normandy Pavilion for the SIA 22

Nos forces
Archi éphémère

The request

To imagine a strong regional space preserving the specificities of each department.

The + Idée Fixe

Decompose the Pavilion into different stands all linked by a high impact sign and visual cues. The Normandy space can be seen from afar! For the sake of reuse of the Pavilion of the previous edition, only the dressing has been completely redesigned to bring novelty. Inside the Pavilion, a market place has been reconstituted to present the culinary wealth of Normandy.

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Idée Fixe is a member of Leads, a collective aimed at promoting and defending the design and stand professions and supports l’UNIMEV the Union Française des Métiers de l’Événement; representing all the actors of the professional meeting