Normandy Pavilion
Salon International de l'Agriculture 22
Design and realization of the imposing Normandy Pavilion for the SIA 22
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The request
To imagine a strong regional space preserving the specificities of each department.
The + Idée Fixe
Decompose the Pavilion into different stands all linked by a high impact sign and visual cues. The Normandy space can be seen from afar! For the sake of reuse of the Pavilion of the previous edition, only the dressing has been completely redesigned to bring novelty. Inside the Pavilion, a market place has been reconstituted to present the culinary wealth of Normandy.
