Stand SIAL
The Bigard Gallery
Named The Bigard Gallery, this stand offers a true immersion into the world of the group through a unique artistic approach.
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The request
Idée Fixe and Groupe Bigard have enjoyed a long-standing collaboration based on strong concepts.
For this stand at SIAL 2024, we have decided to write a new chapter together with... THE BIGARD GALLERY.
Based on the slogan ‘The Art of Meat’ – engaging and demanding expertise to be cultivated and passed down from generation to generation – we wanted to take a different look at the group by transposing it into a new artistic universe.
The bias
It all begins with the gallery's setting: a translucent and dynamic outer shell. An invitation to enter the space dedicated to the Art of Bigard Meat.
Visitors then discover the Exhibition, where they can learn more about the values and expertise that make up the group, before entering the Bigard Brewery, where everyone can discover new products, sit down and taste meat recipes, the real star of the stand.
Finally, upstairs, the Bigard lounge area provides a quiet space to continue discussions.
In the context of highly competitive trade shows such as SIAL 2024, where every brand is vying for attention, designing experiential stands like this one plays a crucial role.
Find out more: news: the Bigard Gallery
