Grands Moulins de Paris
Sirha 2021
"Urban jungle" atmosphere for the Grands Moulins de Paris stand at Sirha 2021
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The request
Shaking up tradition, accompanying the new Grands Moulins de Paris brand platform via a surprising stand at Sirha 21.
The + Idée Fixe
To propose a contemporary style, very "Urban Jungle". Visually delimit the moments of consumption of bakery products, from breakfast to aperitif time. Create a bakery area where you can watch the making of dough and the baking of baked goods.
"The idea is to suggest to our clients to work on their product offer according to the different times of the day"
