Grands Moulins de Paris

"Urban jungle" atmosphere for the Grands Moulins de Paris stand at Sirha 2021

Nos forces
Archi éphémère

The request

Shaking up tradition, accompanying the new Grands Moulins de Paris brand platform via a surprising stand at Sirha 21.

The + Idée Fixe

To propose a contemporary style, very "Urban Jungle". Visually delimit the moments of consumption of bakery products, from breakfast to aperitif time. Create a bakery area where you can watch the making of dough and the baking of baked goods.

"The idea is to suggest to our clients to work on their product offer according to the different times of the day"

Related projects

Idée Fixe is a member of Leads, a collective aimed at promoting and defending the design and stand professions and supports l’UNIMEV the Union Française des Métiers de l’Événement; representing all the actors of the professional meeting